Car mount shots will never be the same again with this baby.. bye bye GoPro?? Canon packs a 60D into a mini camera body and it shoots Full HD. I can see this as a great action camera for tight shots where DSLR might be a little big. Working this on a light stabilizer like the Merlin would be really interesting. If the need arises it can work with existing EF/EF-S lens via a Canon mount.
The main problem to me is the lack of hard buttons… compared to the OMD this is a far cry. We shall know in October!