This was a super challenging one as we had 1hr to decide on a concept on the spot and commence shooting. Our experience with corporate jobs are there are usually many people involved, so its never easy to settle down on one way to get things done. There are bound to be many changes but these has to be well managed. The folks at Rockwell were very decisive and we went for the kill in 4hrs. We were very impressed at the state of the art machines, never knew it was that fast. We can now understand how the mobile phone companies can churn out millions of phones so quickly.